takealot.com

<a href="https://www.mrdfood.com/">Mr D</a>, a division of the Takealot Group, is looking for a highly talented Senior Copywriter and Content Strategist to join our team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!  Think you’ve been challenged before? Think again! <ul> <li>Scale: Show the millions of Mr D customers what you can do </li> <li>Learn: We work with the best of the best, and then some. </li> <li>Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.</li> </ul> This position reports to the Head of Creative Studio Purpose of the role :To craft compelling copy that resonates across a diverse brand ecosystem, including restaurants, groceries, retailers, and beyond .To collaborate with the design and marketing teams to deliver engaging campaigns, app content, digital experiences, and more. Play a vital role in shaping the tone of voice and communication style across channels, ensuring alignment with our brand identity and business objectives .To manage a small team of copywriters’ quality and accuracy of work. Your responsibilities will include: <ul> <li>1. Concept &amp; Content Development • Develop creative campaign concepts and write standout copy for various brand materials such as email, website, social media, advertising, in-app notifications, and blog content. • Collaborate with designers, strategists, and marketing teams to bring campaigns and creative ideas to life. 2. Brand Tone &amp; Voice • Act as a voice champion for the brand, ensuring consistency in messaging and tone across verticals (food, groceries, retail, etc.). • Work on evolving and adapting the brand voice to connect meaningfully with different audiences and platforms. 3. Strategic Storytelling • Turn complex ideas into clear, impactful, and emotionally engaging narratives that drive customer conversion and retention. • Help shape brand storytelling to reflect our mission and differentiate us from competitors. 4. Collaborative Ideation • Partner closely with members of the Creative Studio such as designers, art directors, and motion teams to develop integrated campaigns. • Support cross-functional teams including Product, Marketing, and Operations with copy needs that align with broader business goals. 5. Editorial Ownership • Take ownership of written content for app CTAs, promotions,SEO-friendly digital content, advertising scripts, and long-form editorial. • Proofread and refine copy to ensure clarity, grammatical accuracy, and creative excellence.</li> </ul> .Attributes required: <ul> <li>Ability to translate a creative concept into a clear content plan</li> <li>Strategically driven with a sound understanding of brand and business growth.</li> <li>Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio etc</li> <li>Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices</li> <li>Detail oriented</li> <li>Excellent proof-reader</li> <li>Must be able to manage a team, a content calendar and an agency relationship.</li> <li>Takes initiative and works well independently</li> <li>Strong communication and time management skills</li> <li>An enthusiasm for being a part of a fast-paced start-up environment</li> <li>Blogging and ad agency experience advantageous</li> <li>An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)</li> <li>Solid time-management skills</li> </ul> Qualifications ,Experience and Competencies: <ul> <li>Bachelor’s degree or equivalent qualification in communications/copywriting/branding/marketing/brand strategy</li> <li>Computer literacy essential</li> <li>Creative track record with 5+ years industry experience with a through the line portfolio</li> <li>Experience working at creative agency advantageous</li> <li>Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous)</li> <li>Proven work experience as a Senior Copywriter ,Product Copywriter or similar role</li> <li>Portfolio of published articles</li> <li>Hands-on experience with Content Management Systems</li> <li>Basic keyword search knowledge</li> </ul> Let’s talk about life @ Mr D <ul> <li>The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.</li> <li>No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.</li> <li>Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.</li> <li>Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).</li> <li>Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. </li> <li>Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. </li> <li>Free parking: No more 5km fun runs to your desk (unless you want to)</li> </ul> Like what you see?  If you meet the above you are an Extraordinary Mind. Apply today!! Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference

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Mr D - Senior Copywriter and Content Strategist

takealot.com

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